We Train As One
Tasked with capturing the essence of the international fitness brand UN1T, I set out to translate the energy, intensity, and focus of a workout session into a visual experience.
Through close-up compositions, dynamic camera movement, and considered pacing, the film draws viewers into the space, conveying both the physical grit and the personal commitment that define training at UN1T. Lighting played a central role in reflecting the variety of exercises and the diverse community that moves through the gym. I utilised shifting light, from kinetic light bars to a gradual transition from day to dusk, to underscore a core message: progress isn’t bound by the clock; it’s built through effort, at any hour.
Client
UN1T
Year
2023
Category
Marketing




